This essay examines the bipartisan, bicameral American Privacy Rights Act of 2024 (APRA), a proposed federal privacy law introduced to unify and streamline the currently fragmented state-level privacy protections in the United States. It analyzes the Act’s scope, consumer rights, data minimization, transparency obligations, security protocols, and enforcement mechanisms, emphasizing its novel concepts, such as the designation of "high-impact social media companies" and expansive definitions of sensitive data. The article evaluates the APRA’s potential to strengthen consumer control over personal information and highlights key enforcement powers vested in the FTC, state attorneys general, and consumers themselves, through private rights of action. Additionally, it discusses the contentious issue of preemption, contrasting the APRA's approach with previous legislative attempts, and outlines the anticipated legislative challenges and stakeholder debates that will shape the future of U.S. privacy law.